Fund your internet

You rely on things online that were made by people. Journalists, developers, podcasters, writers, moderators, tool-builders. Most of them you have never paid, and many of them are struggling to keep going.

This is not a guilt trip. It is more like noticing something obvious for the first time.

One thing. This month.

The whole practice fits in three steps:

  1. Pick one thing you rely on online. A newsletter you read, a podcast you listen to, an app you use, a news source you trust.
  2. Find out if they accept support. Most do. A subscription, a tip jar, a sponsor page, a “buy me a coffee” link.
  3. Do it once. No commitment, no account, no app required.

You are not donating to charity. You are sustaining something you use. The same way you might shop at a local market instead of a supermarket — not out of obligation, but because you have decided that the thing you value is worth keeping around.

Three threads, one conversation

The Old Way

The system is working as designed

A local news site earns fractions of a penny per page view from ads. To pay one journalist, they need millions of views a month. That changes what gets written — not because of bad intentions, but because of basic arithmetic.

Understand the mechanics

The Evidence

The research is clear

Algorithmic feeds measurably shift what gets made and how people feel. Direct funding models are growing but face real obstacles. The data exists — curated, annotated, and organised by question.

Read the sources